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The Super Panel Pricing

Services

Digital marketing services with the price on the page

Eight digital marketing services, each with published prices from $300/mo, counted deliverables, and the exclusions printed on the tier instead of discovered in month two.

Every one of the digital marketing services, in one list

Search engine optimization, content marketing, local SEO, link building, web design, social media marketing, Google Ads and answer engine optimization. Eight lines, each with its own page, its own counted deliverables and its own price.

If you are weighing two of them against each other, the fastest comparison is every price on one page, and the shortest route back to the catalogue is the home page.

Marketing service packages get sold as bundles because a bundle is harder to compare. The eight here are deliberately separate: you buy the line you need, at the tier you need, and the ones you do not need cost nothing. Two of them together is a stack, and the stack builder totals it before you enquire rather than after.

Nothing here rolls over, expands quietly, or arrives with a surcharge in month two. The exclusions are printed on the tier rather than discovered later, and the price you read on the card is the price on the invoice, every month.

Not sure which line your problem sits on? Describe it before you order and we will point at the page rather than the tier.

Generated illustration, made for this page on 2026-09-06. Eight sheets for eight services, each one specified separately. It is not a photograph of our premises or of a client.

Which service to buy first

The most expensive mistake in this market is buying the right service in the wrong order. The left column is the common instinct; the right is usually the better first purchase.

Common instinct

You need traffic this quarter
SEO
You need traffic that compounds
Paid ads
Customers search with a place attached
National SEO
Your pages are good but outranked
More content
You have nothing to rank yet
Link Building
Buyers ask AI instead of searching
Social Media

Usually better first

You need traffic this quarter
Google & Meta Ads
You need traffic that compounds
SEO, or Content Writing
Customers search with a place attached
Local SEO & GBP
Your pages are good but outranked
Link Building
You have nothing to rank yet
Content Writing, or a build
Buyers ask AI instead of searching
AI Search Optimization

None of these are rules. They are the sequencing arguments we would make on a call, written down so you do not need the call.

Independent operator holding one service sheet apart from a stack of others on a workbench
Generated illustration. It shows independent operator holding one service sheet apart from a stack of others on a workbench, and stands for the step described here rather than for a client, a result, or anyone who works here.
Distribution is the most important lever that you have. The best product will lose to someone who has better distribution every single time.
Greg Hickman, Founder of AltAgency, mentors agency owners on productizingYouTube, Apr 2025Cited source. Not affiliated with The Super Panel.
Why this matters
The case for spending on marketing at all, put by someone who teaches agency owners rather than sells to small businesses. Being better is not a distribution strategy.

Why the price can be printed at all

Almost nobody in this market publishes real numbers. The reason usually given is that every business is different, which is true of outcomes and not of deliverables.

Ten tracked keywords is the same amount of work whoever buys it. Publishing the number costs us the chance to price by what a buyer looks like they can afford, and that is the entire trade.

It also means you can hold any quote you already have against these tiers and see the difference in an afternoon rather than across three discovery calls.

Greg Hickman of AltAgency, who mentors service-business owners through productizing, frames the buying friction bluntly: "If it's hard to buy, it's always going to be hard to sell." He is describing why custom proposals persist, not endorsing this business.

The questions buyers ask before ordering

What digital marketing services do you offer?

Eight: SEO, content writing, local SEO and Google Business Profile management, link building, website builds, social media management, Google and Meta ads, and AI search optimization. Seven are monthly retainers from $300/mo and website builds are project-priced.

How much do your digital marketing services cost?

Retainers run from $300/mo at the entry tier to $2,600/mo at the top of link building. Website builds are one-off, from $1,200 to $5,500. Every number is published on the service page and on the pricing page rather than quoted after a call.

Can I buy more than one service?

Yes, and most buyers eventually do. The stack builder on the pricing page adds any combination and shows the combined monthly total before you order anything.

Is there a minimum contract?

Retainers are billed monthly. The scope for a month is fixed by the brief you approve, and nothing is invoiced before that approval.

Who actually does the work?

Production runs through vetted white-label vendors coordinated by The Super Panel against your approved brief. We do not name individual practitioners and we make no claim about an in-house team, because both would be misleading.

How is this different from hiring an agency?

The price is published, the deliverables are counted, and the exclusions are printed on the tier. A traditional agency quotes after discovery and describes scope in adjectives, which is what makes two quotes impossible to compare.

Which service should I start with?

The if-this-then-that table on this page answers the common cases. If your site is not indexed properly, start there; if your pages are good and you are still outranked, start with links; if you need volume this quarter, start with ads.

Do you work with businesses outside the US?

Yes. The business is remote and non-geographic, and pricing is in US dollars for everyone. Local SEO is the one service where the country matters to the work itself.

What do you need from me to start?

Access to the systems the work touches, one person who can approve things, and a completed brief. Approval delays are the single most common reason a first month underdelivers.

Do you publish case studies or client results?

No. There are none to publish, and inventing them is the standard practice this business is built against. What is published instead is the price, the deliverable counts, the exclusions, and the process.

Which service first

A sensible order to buy these in

First Fix the site Second Cover the questions Third Claim the local surface Fourth Buy attention while you wait Last Earn the links
First: Fix the site. A site that cannot be crawled, or that has no page answering the buying question, wastes every visit sent to it. Technical SEO or a rebuild comes before anything that buys attention.
Illustrative An illustration of sequencing, not a schedule and not a requirement. Any service here can be bought on its own.

The four exclusions that apply across every service

  1. Exclusion 1

    Media spend

    Advertising budget, paid placements and platform fees are never inside a retainer. You fund the account, so the spend and the data stay with you.

  2. Exclusion 2

    Third-party licenses

    Hosting, domains, stock imagery, premium plugins and SaaS subscriptions are bought in your name. A retainer that quietly rents these back to you is a retainer you cannot leave.

  3. Exclusion 3

    Rankings, leads and revenue as a promise

    The tier buys a stated quantity of work, not a position or a sales figure. Nobody controls a search result, and a package that sells one is selling a coin toss.

  4. Exclusion 4

    Work that breaks platform guidance

    No purchased link networks, no scraped or auto-spun pages, no fake reviews. The content and link scope is written against Google's own guidance on helpful, people-first content, which is also why some requests get declined.

Who actually does the work

Production runs through vetted white-label vendors, coordinated by The Super Panel against the brief you approved. That is the whole mechanism, stated plainly.

Vendors are selected on three things: they work inside accounts you own, they hand back the raw deliverable rather than a screenshot of it, and they accept a brief with counted outputs. A vendor that will not work in a client-owned ad account is not used.

No claim is made here about an in-house team, because there is not one worth claiming. The alternative is the usual stock photo of eight people at a whiteboard, and that is a claim too.

What arrives each month

Growth-tier output, in each service’s own unit

SEO, pages optimized 10 pages Content, articles 10 articles Local SEO, profile posts 8 posts Link building, placements 12 placements Social, posts 24 posts AI search, prompts tracked 60 prompts
The units are not comparable to each other and are not meant to be, the point is that each one is a number you can check at month end rather than a description of effort.
Counts published on each service page. Switch tier to compare.

A local service business

Local SEO and Google Business Profile management at $300/mo, because the map pack is the thing standing between the search and the phone call.

An ecommerce store with traffic and no rankings

Content writing first, then link building. Pages have to exist before authority has anywhere to land.

A SaaS founder who needs pipeline this quarter

Google and Meta ads for the quarter, with AI search optimization running underneath it for the answers buyers will get next year.

When you should hire instead of buying this

Hire when marketing is a permanent core function, when the work needs someone in your product and sales conversations daily, or when you have enough volume to keep a specialist busy every week.

A salaried marketer costs a multiple of any tier here once payroll taxes, tooling and ramp-up are counted, and takes months to reach full output. That is not an argument against hiring; it is an argument for knowing which problem you have.

We have written out the maths on hiring instead, with the break-even point stated rather than implied.

Eight plain printed sheets fanned in an arc across a slate surface in raking light

What a realistic marketing budget looks like

The honest answer is that we will not invent a market average for you. Two of the largest vendors in this space publish ranges that contradict each other and neither shows a method, so quoting either would be borrowing a number nobody verified.

If the question behind the budget is whether to hire instead, that comparison is worked in full, with the employer on-costs, on in house versus outsourced.

What can be said is what things cost here: $300/mo at the entry point, and a single retainer never above $2,600/mo. For the wider planning question, the SBA's small-business marketing guidance is a neutral starting point with no service to sell you.

Entry point $300/mo, published, no scoping call.
Ceiling $2,600/mo for a single retainer.
Market average Not quoted here. The published ranges contradict each other.

The service line most quotes still do not have

AI search optimization. Buyers increasingly ask an answer engine instead of running a search, and the retrieval layer that picks citations is a different surface from the blue links.

Ethan Smith of Graphite, who has worked in search since 2007, reports a citation overlap of roughly 35% between ChatGPT and Google organic results in his AEO breakdown on Lenny's Podcast. If that holds, two thirds of the answer surface is not covered by a standard SEO retainer at all.

Why there are no case studies here

Because there are none to publish. This business is new, and a results page assembled before the results exist is the standard practice it is built against.

The FTC's position is that advertisers are expected to hold proof before a claim runs, and there are separate disclosure rules that apply to endorsements and testimonials. An empty testimonial wall carries no such obligation.

What we publish, and what we refuse to publish

  • Published: every price, every deliverable count, every tier exclusion, the process, and the vendor model.
  • Refused: case studies, client logos, testimonials, star ratings, review counts, and any years-in-business or team-size claim.
  • Refused: ranking guarantees, traffic promises, and revenue projections presented as forecasts.

What you keep if you stop

Advertising accounts are yours throughout, because they are opened in your name and funded by you. Hosting, domains and third-party licenses are bought in your name for the same reason.

For anything beyond that, ask before you order and get the answer in writing. Who does the work says who answers. A page that promises blanket ownership of every asset without a contract behind it is exactly the kind of claim this site does not make.

The rule that reaches the person sending the takedown letter

Most of the FTC reviews rule addresses businesses. Section 465.7(a) is broader, and it catches the reflex response to a bad review.

It applies to anyone, and its trigger is the character of the threat rather than the fact of a complaint. An unfounded or groundless legal threat is defined at section 465.1(p) as one resting on contentions unwarranted by existing law, or on factual claims with no evidentiary support.

Physical threats, intimidation and knowingly false public accusations are named alongside it. So a lawyer’s letter a business cannot support is not a defence against a review; it is the conduct the section describes, and it can attach to an individual rather than only to the company.

It is one reason there is no review markup anywhere on this site. Search engine optimization, content, pay-per-click advertising and the rest are sold here on a deliverable checklist rather than on reputation, which is the productized service trade: less persuasion, more that you can check.

The alternative shapes are worth naming. A marketing agency bundles scope, a freelance marketplace sells hours, and a white-label service sits behind a good share of both.

An in-house marketing hire is capacity you employ instead, which is a different purchase with a different failure mode. Scope creep is the one that shows up here, and a stated deliverable count is the only thing that argues back.

The Federal Trade Commission and the U.S. Small Business Administration both publish on this market in the United States. Neither ranks suppliers, which is worth remembering when a directory implies otherwise.

What this does not say: Whether a particular threat is groundless is decided case by case against the definition; the rule text sets the standard, not the outcome.

eCFR, 16 CFR part 465 - Rule on the Use of Consumer Reviews and Testimonials, current codified text read 2026-09-06

Pick a service and order it

The pricing page carries all eight services side by side, with a stack builder that totals any combination before you order. Entry point $300/mo.

Entry point $300/mo. Cancel any time. No long contracts.

Still deciding?

Read how the process runs end to end: order, brief, production, delivery, report.

How it works
Start an order

Sources

Google Search Essentials Google Search Central, read 2026-09-06
Google Search Central on SEO timelines Google Search Central, read 2026-09-06

Each link was opened on the date shown. Where a figure is illustrative rather than measured, the page says so beside it.