Service
PPC management services with the management fee published
Google and Meta campaign management from $450/mo plus your own ad spend, on accounts you own, with the fee published and the spend paid directly to the platform by you.
In one line
PPC management is the build and ongoing optimisation of paid search and paid social campaigns. Here the management fee is published per tier and separated from ad spend, the ad accounts stay in your name, and conversion tracking is set up before campaigns are switched on.
PPC management services and what each tier costs
Starter
Up to $3k/mo ad spend
plus your ad spend
$375/mo billed yearly
- 1 platform
- Campaign build + management
- Conversion tracking set up
- Monthly report
- Not included: Ad spend itself
- Not included: Landing page builds
- Not included: Creative production
Growth
Up to $10k/mo ad spend
plus your ad spend
$750/mo billed yearly
- 2 platforms
- Everything in Starter
- A/B testing
- Audience + remarketing set-up
- Not included: Ad spend itself
Scale
$10k+/mo ad spend
12% of ad spend, minimum $1,800/mo
- All platforms
- Everything in Growth
- Dedicated account manager
- Weekly optimisation
- Not included: Ad spend itself
These ppc management services are billed at the price shown, with no scoping call in the way. Campaigns live within 10 business days. Every tier is billed monthly, and the scope is fixed by a brief you agree before anything is invoiced.
Page one is national agencies whose pages explain what PPC management is and then ask for a call. The percentage-of-spend model is standard and the percentage itself is almost never published.
Everything each tier includes and excludes
The same list that drives the price cards, laid out so the tiers can be read against each other. Exclusions are printed because an unstated exclusion is what turns a good month into an argument.
Starter
Up to $3k/mo ad spend
Included
- 1 platform
- Campaign build + management
- Conversion tracking set up
- Monthly report
Not included
- Ad spend itself
- Landing page builds
- Creative production
Growth
Up to $10k/mo ad spend
Included
- 2 platforms
- Everything in Starter
- A/B testing
- Audience + remarketing set-up
Not included
- Ad spend itself
Scale
$10k+/mo ad spend
Included
- All platforms
- Everything in Growth
- Dedicated account manager
- Weekly optimisation
Not included
- Ad spend itself
Which tier you actually need
Tiers are set by your ad spend, because that is what drives the workload. Below the Starter band the management fee is a large share of the total, and we would rather say so than sell into it.
All three ppc management services run the same process and the same reporting. What changes between them is volume.
Starter
One platform, up to about $3,000 a month in spend, with one clear conversion worth optimising toward.
You are on this tier when: You have a single offer and a working landing page, and nothing is being tracked properly yet.
Growth
Two platforms up to about $10,000 a month, where testing and remarketing start to pay for themselves.
You are on this tier when: You have enough conversion volume for an A/B test to reach a conclusion inside a month.
Scale
Spend above $10,000 a month, where weekly optimisation and a dedicated manager change the return.
You are on this tier when: Small percentage improvements are now worth more than the entire management fee.
You own the ad account, and it matters more than the fee
Short answer
Campaigns run in ad accounts opened under your business, not inside an agency account. If the engagement ends you keep the account, the history, the conversion data and the audiences, which is what actually determines your switching cost.
Agency-owned accounts are common and rarely explained at purchase. The consequence appears only at the exit, when the performance history that makes future campaigns cheaper does not come with you.
This is one of our published vendor vetting criteria rather than a preference, and it applies to every tier.
What the fee covers
The management fee buys build and optimisation work. It never includes the money that reaches the platform.
- Campaign build on one platform at Starter, two at Growth, all at Scale
- Conversion tracking configured and verified before launch
- Ongoing optimisation, with A/B testing from Growth upward
- A monthly report separating spend, fee, and result
What a paid ads month actually contains
Management fees are quoted as a percentage of spend so often that the work behind them goes undescribed. Here is the work, in the order it happens.
What a paid ads month actually contains
Within 10 days — Campaigns live. Account structure, conversion tracking and the first campaigns go live inside ten business days of brief approval. Tracking is verified before spend starts, not after the first report.
Weekly — Optimisation passes. Search terms, negatives, bids and creative rotation are worked on a weekly cadence. Every change is logged, so the account has a history you can read without us.
Ongoing — Creative refresh. A/B testing runs from Growth up, alongside audience and remarketing setup. Ad spend is paid by you directly to the platform and is never routed through us.
Month end — The report. Spend, conversions as your tracking recorded them, cost per conversion, and every structural change made. Platform-reported numbers are labelled as platform-reported.
Select any milestone to read what is produced at it. Every date is a published commitment from this page, not an estimate of results.
What the price buys at each tier
Billed monthly at the price shown. The yearly option is the same scope with two months off, and nothing here is quoted as a slice of your budget.
Platforms and the spend band set the tier. Ad spend itself sits outside every tier and is paid to the platform by you, because a fee quoted as a slice of your spend rewards spending more, which is the wrong incentive to buy.
Prices resolve from the same source as the cards above. Switch metric to compare cost against volume.
How a month actually runs
Order, brief, production, delivery, report. The same four steps every month, so a second month can be compared against a first.
- 1
Days 1 to 5
Account and tracking
Ad accounts opened or audited under your business, conversion tracking configured and tested.
- 2
Days 5 to 10
Build and launch
Campaign structure, audiences and creative slots built. Campaigns are live within 10 business days.
- 3
Ongoing
Optimisation
Bid, budget and audience work, with A/B testing from Growth and weekly optimisation at Scale.
- 4
Month end
Report
Spend, fee and outcome, stated separately so the cost of management is never hidden inside the media cost.
What the monthly report separates
The report keeps three numbers apart that most agencies blend, because blending them hides the cost of management.
Blended reporting is how a percentage fee quietly grows without anyone deciding it should.
- Ad spend, paid by you directly to the platform
- The management fee, stated separately
- Conversions and cost per conversion, against the primary conversion agreed in the brief
- What changed in the account, and what changes next month
How the Scale tier is priced, and why it changes shape
Short answer
Starter and Growth are flat fees plus your spend. Scale is 12% of ad spend with a minimum of $1,800/mo, because above roughly $10,000 a month the workload genuinely scales with the budget rather than with the number of campaigns.
A flat fee at that level either overcharges a steady account or underpays for an account that needs daily attention, and the second one is how accounts get neglected.
The percentage is published here, which is the part this market usually keeps for the call.
What conversion tracking has to prove before launch
- A test conversion fires and appears in the platform
- The value passed matches what your system recorded
- Duplicate conversions are ruled out
- The primary conversion is the one the business actually cares about, not a page view
This is unglamorous and it is the difference between optimisation and guessing. Campaigns do not go live until it passes.
How this differs from the usual arrangement
Neither column is a verdict on quality. The left is how this service is normally sold, taken from the pages ranking beside this one.
A typical PPC agency
- Fee
- A percentage, unpublished
- Ad account
- Often owned by the agency
- Spend
- Sometimes billed through the agency
- Tracking
- Assumed to exist
- Reporting
- Blended cost figures
The Super Panel
- Fee
- Published fee, and 12% only at Scale
- Ad account
- Opened under you, always
- Spend
- Paid by you to the platform
- Tracking
- Configured and verified before launch
- Reporting
- Spend, fee and result stated separately
The three things buyers ask before ordering
Paid media is where account ownership and fee structure matter more than the pitch.
Why do you not bill the ad spend through your account?
Because it makes your spend dependent on our billing, and it obscures what the platform actually charged. Your card, your account, your invoice from the platform. The fee we charge is the only money you pay us.
What happens to the account if we stop?
You keep it. The account is opened under your business, so the conversion history, the audiences and the learning stay with you. That history is what makes future campaigns cheaper, and losing it is the real cost of an agency-owned account.
Can you promise a cost per lead?
No. Auction prices move with competition and season. A guaranteed cost per lead is a promise about other advertisers’ behaviour, which nobody can make honestly.
What this pairs with
Landing pages are excluded here and they decide the outcome. A build or a rebuild of the page the ads point at is usually the highest-return thing to buy alongside a campaign.
SEO and paid ads answer different timelines: ads produce traffic this week and stop when the budget stops, search compounds slowly and keeps running. Businesses that can afford both usually should, and the sequencing is worth agreeing in the brief.
If you are weighing this against a hire, run the numbers in the in house versus outsourced comparison.
When paid ads should wait
Short answer
Paid ads waste money when the landing page cannot convert, when nothing is measurable, or when the budget is too small to gather data. Below roughly $1,000 a month in spend, the fee is a large share of the total and the account never learns enough to optimise.
- Your monthly ad budget is very small. The management fee dominates and the data stays too thin to act on.
- The landing page is not ready. Landing page builds are excluded at every tier.
- You cannot measure a conversion. Without tracking, optimisation is decoration.
- You need creative produced. Creative production is excluded at every tier.
Questions before you order
How much does PPC management cost?
Starter is $450/mo plus your ad spend, Growth is $900/mo plus spend, and Scale is 12% of ad spend with a $1,800/mo minimum. The fee and the spend are always billed and reported separately.
Is ad spend included in the fee?
No, at any tier. You pay the platform directly, which means your card is on the account and the money never routes through us.
Who owns the ad account?
You do. Accounts are opened under your business so the history, audiences and conversion data stay with you if the engagement ends.
What is the minimum sensible ad budget?
Below roughly $1,000 a month the management fee is a large share of the total and the account gathers too little data to optimise. We will say so rather than take the work.
Which platforms do you run?
Google and Meta at every tier, one platform at Starter, two at Growth, all major platforms at Scale.
How fast do campaigns go live?
Within 10 business days of the brief, and not before conversion tracking has been tested. Launching without tracking is how a first month gets wasted.
Do you build landing pages?
No, excluded at every tier. The website build service covers that separately, and a page that cannot convert will sink any campaign.
Do you produce the ad creative?
Creative production is excluded. Ad copy is written as part of campaign build; photography, illustration and video are not.
Can you take over an existing account?
Yes. It is audited first, and you get the audit even if you decide not to proceed.
Will you guarantee a cost per lead?
No. Auction prices move with competition and season, and a guaranteed cost per lead is a promise about other advertisers’ behaviour.
Sources cited on this page
- Google Ads policies – Cited for platform constraints on what can run.
- Google’s guidance on conversion tracking – Cited for the pre-launch tracking gate.
Start Google & Meta Ads from $450/mo
Pick a tier and send the order. You get a brief form and a start date within one business day, and nothing is charged until that brief is agreed.
Entry point $300/mo. Cancel any time. No long contracts.
Still deciding?
Read how the process runs end to end: order, brief, production, delivery, report.
How it works