Nothing here needs a call
Every package. Every price.
SEO packages start at $450 a month, and the other seven services here are priced the same way: eight services, three tiers each, from $300. The deliverable count is on the page, and so is the list of what each tier leaves out.
What buyers check first
- Price on the page
- Cancel any time
- What is not included, listed
Entry point
$300/mo
SEO package pricing, and the price of everything else
Short answer
SEO package pricing here starts at $450 a month and runs to $2,200, and every other service carries a published number too. Digital marketing pricing across the panel spans $300 a month for local SEO up to $5,500 for a one-off website build.
| Service | Starter | Growth | Scale |
|---|---|---|---|
| SEO Monthly retainer | $450/mo 1 site, 10 target keywords | $950/mo 1 site, 30 target keywords | $2,200/mo Multi-site, 100 target keywords |
| Content Writing Monthly retainer | $350/mo 4 posts/mo | $780/mo 10 posts/mo | $1,800/mo 25 posts/mo |
| Local SEO & GBP Monthly retainer | $300/mo 1 location | $650/mo Up to 3 locations | $1,400/mo Up to 10 locations |
| Link Building Monthly retainer | $500/mo 5 links/mo | $1,150/mo 12 links/mo | $2,600/mo 30 links/mo |
| Website Builds One-off project | $1,200 one-off · Up to 5 pages | $2,800 one-off · Up to 15 pages | $5,500 one-off · 30+ pages or e-commerce |
| Social Media Monthly retainer | $400/mo 12 posts/mo, 2 channels | $850/mo 24 posts/mo, 4 channels | $1,900/mo 48 posts/mo, all channels |
| Google & Meta Ads Monthly retainer | $450/mo Up to $3k/mo ad spend | $900/mo Up to $10k/mo ad spend | 12% of ad spend, minimum $1,800/mo $10k+/mo ad spend |
| AI Search Optimization Monthly retainer | $400/mo 20 tracked prompts | $900/mo 60 tracked prompts | $2,000/mo 150 tracked prompts |
All packages and prices. Retainers bill monthly and cancel any time; website builds are one-off projects.
Every cell carries a deliverable count, not just a number. Ten tracked keywords is a different product from a hundred, and a price on its own hides that.
These are fixed price SEO tiers, and fixed price everything else. Published SEO pricing is unusual enough in this market that you can hold it against any quote you already have and see the difference immediately.
The same flat rate pricing runs across the whole set: content writing packages, link building packages, local SEO services, social media management pricing, PPC management services, website design packages and AI SEO services.
What a productized price actually means
Short answer
A productized price exists because the scope was decided before the sale, not after it. Fixed deliverables, a fixed schedule and a fixed number, with no custom quote in between. That is the reason there is a figure on this page at all rather than a contact form.
What is a productized service? It is a marketing service sold like a product: fixed scope, fixed price, fixed delivery schedule, bought without a custom quote. The price can exist because the scope was decided first.
SEO package pricing is one row of that idea. The same logic sets the number for content, links, social, ads and everything else on the table above.
An open-scope retainer has to price uncertainty. It does not know yet how much work the site will need, so it quotes high enough to cover the worst version and calls it a discovery call.
The trade is real and worth stating. You give up custom scope to get a number. If your situation is genuinely unusual, a fixed tier is the wrong instrument, and how the whole model works explains where the line sits.
The three questions a price has to answer
- 1 What ships A count and a cadence. Four articles a month, not "regular content".
- 2 When it ships A stated turnaround in business days, starting from the brief.
- 3 What does not ship The exclusions, written down before you pay rather than after you ask.
Where these numbers sit against the market
Short answer
Provider-reported surveys put the average monthly SEO retainer well above the tiers on this page. That average is pulled upward by a handful of large engagements, so read it as a reference point rather than a going rate. The difference here is that our numbers are published.
How much should I pay for SEO is really a question about the average monthly agency retainer. The cleanest public benchmark is the Ahrefs SEO pricing survey, published as a survey of 439 SEO providers .
It is provider-reported and global, which matters. An average gets pulled upward by a handful of large engagements, so average SEO cost per month is a reference point rather than a rate.
Benchmark figures are provider-reported and global. They are context for judging a quote, not a claim about what any package is worth.
Our Scale tier sits below that agency average. That is a fact about scope, not a claim of superiority: a fixed tier and an open retainer are not the same product, and what SEO actually costs across the market goes through the difference properly.
The wider point about SEO services pricing is that ranges are cheap to publish and numbers are not. A guide can say $500 to $10,000 without committing to anything. A table has to pick a figure and stand behind it.
SEO packages, tier by tier
Short answer
Three tiers, separated by how many keywords are tracked and how many pages are worked each month. Starter covers 10 keywords, Growth 30 and Scale 100, with page volume rising alongside. First deliverables land within 10 business days of the approved brief.
Monthly SEO packages run in three tiers here, separated by how many keywords you track and how many pages get worked on each month. First deliverables land within 10 business days of the brief.
Starter
1 site, 10 target keywords
$375/mo billed yearly
- Technical audit + fix list
- 10 keywords tracked
- 4 pages optimised/mo
- Monthly report
- Not included: Link building
- Not included: Content writing
Growth
1 site, 30 target keywords
$792/mo billed yearly
- Everything in Starter
- 30 keywords tracked
- 10 pages optimised/mo
- 2 new content briefs/mo
- Competitor gap analysis
- Not included: Link building
Scale
Multi-site, 100 target keywords
$1,833/mo billed yearly
- Everything in Growth
- 100 keywords tracked
- Unlimited page optimisation
- 6 content briefs/mo
- Quarterly strategy review
Small business SEO packages usually start at the first of those SEO pricing tiers. An SEO retainer in this shape is a monthly commitment you can end, not a twelve month agreement with an exit clause buried in it.
Content, links and social: a month of production
These three lines are priced by unit count, because that is the only honest way to compare them. The Starter and Scale ends are shown here; Growth sits between them in the table above.
Starter tier
- Content writing
- $350/mo, 4 articles
- Link building
- $500/mo, 5 placements
- Social media
- $400/mo, 12 posts
Scale tier
- Content writing
- $1,800/mo, 25 articles
- Link building
- $2,600/mo, 30 placements
- Social media
- $1,900/mo, 48 posts
On link building, you approve every target before anything goes live and the publisher metrics are shown to you first. That is a working rule, not a promise about results.
Paid ads: the one price that is a formula
Starter and Growth are flat fees of $450 and $900 a month, charged on top of your ad spend. Above roughly $10,000 a month in spend the fee becomes 12% of spend with a minimum of $1,800.
The industry band for percentage pricing commonly runs 10% to 20%. Ours sits at the bottom of it. Your ad budget is never included in any tier, and the ad account is opened under your name and stays there.
Website builds are projects, not retainers
A build is priced once, at $1,200, $2,800 or $5,500, by page count and complexity. It is the one exception to the retainer model on this site.
The reason is simple: a build ends. Starter ships in two weeks and Scale in six to eight, and a Core Web Vitals pass at handover is an acceptance condition rather than a nice-to-have.
AI search optimization: pricing a line that is three years old
Priced per tracked prompt: 20, 60 or 150 prompts at $400, $900 and $2,000 a month. A prompt is the only countable unit this discipline has so far.
Every tier excludes guaranteed citations, in those words, because nobody can promise them. Attribution here is weaker than in classic search, and a tier that pretended otherwise would be selling something it cannot measure.
Monthly or yearly: the arithmetic
Short answer
Yearly billing charges 10 months instead of 12. That is two months free, roughly 17 percent, and it is the same percentage on every tier. It is shown as a subtraction rather than a discount badge because a subtraction is checkable.
Yearly billing charges 10 months instead of 12. That is the whole mechanism, and it is easier to check as a subtraction than as a percentage.
On the $950 Growth SEO tier, twelve months is $11,400 and the yearly price is $9,500. You keep $1,900.
Monthly or yearly billing is your call, and the yearly discount is exactly two months free, billed once a year. Retainers only: a one-off build has no yearly equivalent, so the toggle leaves those prices alone.
There is no penalty for staying monthly and no automatic renewal at the end of a yearly term.
What no tier includes
Read this before the price
No tier includes your ad spend, private blog networks, sitewide footer links, directory or comment links, guaranteed rankings, guaranteed AI citations, review-generation campaigns, or undisclosed AI-only content. If it is not written in the tier list, assume it is not in the package.
Never included, any tier
- Your ad spend
- Guaranteed rankings
- Guaranteed AI citations
- Review-generation campaigns
Refused on principle
- Private blog networks
- Sitewide footer links
- Directory and comment links
- Undisclosed AI-only content
Priced separately
- Custom graphics on Content Starter
- Landing page builds on Ads
- Video production on Social
- Ecommerce on Web Starter
The link refusals are not squeamishness. No PBNs and no link farms is what safe link building means in practice, and the rule tracks the Google spam policies , which treat link schemes as a violation regardless of who sold them to you.
Stated exclusions are also the cheapest scope creep control there is. When the scope boundary is written down before anyone pays, "not included in this tier" is a fact you already knew rather than an argument in month three.
Build your stack and watch the total
Most cost guides answer with a range. This works like an SEO cost calculator except that nothing in it is estimated: pick your services, pick your tiers, and the estimated monthly total is built from the same published prices as the table above.
No email, no gate, no follow-up call. Build your own package, screenshot it, take it somewhere else and compare if you want to.
Stack builder
Pick what you need. See the total.
These are the same published prices as the table above. Nothing is estimated and no email is required to see a number.
Monthly total
$0
retainers, billed monthly
Billed yearly
$0
$0/mo equivalent, 2 months free
One-off
$0
website builds, charged once
Nothing is charged here. The order form arrives pre-filled and you are invoiced after the brief is agreed.
How to pick a tier without booking a call
Short answer
Pick by the constraint you actually have rather than by budget alone. Technical problems point to SEO, traffic that does not convert points to content, and no visibility at all points to local. The table below turns the usual it-depends into a starting point.
Every cost guide on this topic ends at "it depends". Here is the version that resolves into an answer. It is also the quickest way to compare SEO packages against what you actually need, rather than only against each other.
The usual answer
- New site, under 20 pages
- Book a discovery call
- Ranking already, want more
- Custom proposal
- In-house marketer, no capacity
- Hire a second person
- Agency buying white-label
- Negotiate a rate card
- Genuinely not sure
- Another call
Start here
- New site, under 20 pages
- Starter, one service
- Ranking already, want more
- Growth SEO plus content
- In-house marketer, no capacity
- Growth content or links
- Agency buying white-label
- Scale, flagged on the brief
- Genuinely not sure
- Starter, because it cancels
Three buyers, three starting stacks
Worked combinations at real totals. These are illustrative starting points, not customers, and nothing is attached to them but arithmetic. You can browse what each service actually does before committing to a shape.
Local service business
Local SEO Starter plus Content Starter. $650/mo for one profile, four posts and four articles. No paid ads, no review campaigns.
Ecommerce operator
SEO Growth plus Link Building Starter. $1,450/mo for 30 tracked keywords, 10 pages a month and 5 editorial placements. Product photography is not included.
SaaS founder
Content Growth plus AI Search Starter. $1,180/mo for 10 articles and 20 tracked prompts. Nobody can promise the citations, and we say so in the tier.
The strongest argument against buying a package
The objection, stated fairly
A fixed package can spend your budget on activity while the real problem sits somewhere else. Ten articles will not help a site Google cannot crawl. It is the most common criticism of SEO package pricing in the industry, and it is correct often enough to take seriously.
Where the objection binds
It binds hardest on sites with a live technical fault. If pages are not being indexed, or a migration went wrong, buying content is buying a bigger pile on top of a broken foundation.
It also binds when the business problem is not search at all. Some companies do not need more traffic, they need the traffic they already have to convert.
What we do about it
The technical audit runs first, in every SEO tier including Starter. If it turns up something that makes the rest of the tier pointless, the brief says so before production starts.
And some people should not buy a package at all. If your situation needs a custom diagnosis rather than a fixed monthly output, the three ways to buy marketing sets out which of them fits.
What happens when you outgrow a tier
Short answer
Tier changes run on the brief cycle rather than a contract renewal. You move up from the next billing month and the new counts apply to that month brief. Starting at the smallest tier is not a trap, because nothing has to be unwound to leave it.
Starting small should not be a trap. The upgrade path runs on the brief cycle, not on a contract renewal.
- 1
Any time
You ask
A line in the brief or an email. No renegotiation and no new agreement.
- 2
Next brief
It takes effect
The new tier starts on the next brief cycle rather than the next contract term.
- 3
Same cycle
The difference is prorated
You pay the gap for the remaining period. Nothing is back-charged.
- 4
Always
Nothing is clawed back
Work produced under the old tier stays yours, whichever direction you move.
Who actually does the work
White label production runs through vetted production partners, coordinated by us. We would rather you read that here than work it out later.
No individual is named, because the people on a vendor bench are not ours to put on a website. You get one brief, one point of contact and one invoice, not a chain of suppliers to manage.
The criteria a partner has to meet
Published vendor vetting criteria are more useful than published names. These are the standards a production partner has to clear before any work reaches you.
Common practice
- Links
- Private networks, footer links
- Content
- Undisclosed AI-only output
- Ads
- Agency owns the account
- Reporting
- Whatever the tool exports
Our requirement
- Links
- Editorial placements you approve
- Content
- Native English, sourced claims
- Ads
- You own the account
- Reporting
- Same format every month
On rankings we follow Google's own guidance on hiring an SEO , which says to walk away from anyone guaranteeing first place. So do we.
What lands in your inbox every month
Short answer
One report a month in the same format every month, so month three is comparable to month one. It states what shipped against the tier you pay for, movement in fixed charts, and what runs next. Depth scales with tier; the layout does not.
One report, same format every month, so month three is comparable to month one. The depth changes between a $300 tier and a $5,500 one. The layout does not.
- What shipped, itemised against the tier you pay for
- Movement charts in a fixed format, month over month
- What runs next month, and the reason it was chosen
Illustrative Layout sample only. The bars carry no data, because there is none to show yet.
Day 1 to day 30, with dates
Short answer
Day zero you order and the brief form arrives within one business day. You approve the brief, production starts against it, and first SEO deliverables land inside 10 business days. The first report closes the month, and nothing begins before the brief is agreed.
The first month is the one buyers cannot picture. Here it is, in order. The full process, step by step covers what happens after.
- 1
Day 0
Order placed
You pick a service and a tier. The brief form arrives within one business day.
- 2
Day 1 to 3
Brief returned
You send it back, we confirm scope and fix a start date. Questions get resolved here, not mid-production.
- 3
Day 5 to 10
First deliverables
Timing follows the service. Content drafts land within five business days of a brief; SEO deliverables within ten.
- 4
Day 30
First report
The fixed-format report, itemised against the tier. This is also the first natural cancel point.
- 5
Month 2 on
Steady cadence
Same cycle, no re-scoping, no renewal conversation.
Why there are no testimonials here
The evidence standard
Because this is a new operation with no client results to show, and borrowing or inventing them is not an option. No testimonials, no case studies, no client logos, no star ratings and no review markup anywhere. They appear when they are real, sourced and consented.
This is a new operation and it has no client results to show. Rather than borrow some, the site carries no testimonials, no case studies, no client logos, no star ratings and no review markup at all.
They go up when they are real, sourced and consented, in line with the FTC's endorsement guides . Two of the pages ranking above this one for package pricing display star ratings with no visible evidence behind them.
The evidence standard is the point. What stands in for proof is on this page already: the prices, the exclusions, the vetting criteria and the sample report layout. All four are things you can check yourself.
What you own, and what cancelling changes
The last question before anyone pays is what happens if they stop. Answering it in advance costs nothing.
Often the case
- Your website
- Rebuilt on their platform
- Content produced
- Licensed while you pay
- Ad accounts
- Opened under the agency
- Leaving
- 30 to 90 day notice
Here
- Your website
- Yours, always
- Content produced
- Yours on delivery
- Ad accounts
- Opened under you
- Leaving
- Cancel any time
There is no payment processor on the site yet. The price CTA opens an order form and you are invoiced once the brief is agreed, so nothing is charged before scope is settled.
Retainer, hourly, project or package: which one you want
Short answer
Four models doing four different jobs. A retainer suits work whose priorities move, a project suits work that ends, an hourly rate suits a tightly contained task, and a package suits a repeatable deliverable. Performance based pricing is the fourth and we do not offer it.
SEO pricing models come in four shapes and they do four different jobs. Monthly retainer vs project is the split most buyers face: monthly retainer pricing suits work whose priorities move, project based pricing suits work that ends, and an hourly SEO rate only makes sense when the task is tightly contained.
Performance based pricing is the fourth, and we do not offer it. Defining an outcome one party can control, measure and attribute fairly is harder than it sounds, and the contracts that try usually end badly for somebody.
On agency vs freelancer cost, the same Ahrefs survey of 439 providers put freelancer retainers at $1,349 against $3,209 for agencies, and Clutch's pricing data across 100,000+ firms puts most visible agency work between $5,000 and $50,000 a month, which is a different population entirely.
Market benchmark
- Monthly retainer
- Market average $3,209/mo
- Hourly
- Average $111/hr
- One-off project
- Commonly $2,501 to $5,000
- Percentage of ad spend
- Commonly 10% to 20%
The Super Panel
- Monthly retainer
- $300 to $5,500/mo
- Hourly
- Not offered
- One-off project
- Builds $1,200 to $5,500
- Percentage of ad spend
- 12% above $10k spend
For a second reading on hourly rates, MarketingSherpa's agency rate comparison put the national average at $82.66 and the median at $84.40 in October 2024, below the Ahrefs figure. Benchmarks disagree, which is itself worth knowing.
Five things to check before paying anyone, us included
How to compare SEO proposals in five questions, sorted into green flags and red flags. Ask all five of us as well, and the answers are already on this page.
- 1 Ask what is excluded, in writing. Ours are on this page, above.
- 2 Ask who performs the work. Vetted white-label partners, coordinated by us.
- 3 Ask what you keep if you leave. Everything, and there is no notice period.
- 4 Treat any ranking guarantee as disqualifying. Nobody can guarantee rankings, so we do not offer one in any tier.
- 5 Normalise scope before comparing two prices. A cheaper quote that excludes implementation is not cheaper.
Every service and tier, on one axis
The tables above are exhaustive. This is the same data as a shape, for the comparison most buyers are actually making: which service, at which tier, against which budget.
Every published price on one axis
The cheapest way into each service. Every Starter tier states its exclusions on the service page, because an unstated exclusion is what turns a good month into an argument.
The tier most buyers land on. It roughly doubles the countable volume of Starter and adds the analysis steps Starter leaves out: gap reports, anchor planning, remarketing setup.
Scale adds volume and a quarterly review where the plan itself is re-argued. Paid ads is the one tier here quoted against your ad spend rather than as a flat number.
Switch tier to compare across services. Every figure resolves from pricing.ts.
When you actually get invoiced
A published price is only half the promise. The other half is when money changes hands, which on this site is after the scope is agreed in writing and never before it.
What happens between ordering and being invoiced
You order — Nothing is charged. Sending the order form charges nothing. It puts a brief form in motion, which is the opposite of a deposit taken before scope exists.
Day 1 — The brief comes back. A short form arrives within one business day asking for access, targets and anything off limits. It is sized to what you ordered rather than to a standard onboarding pack.
You approve — Scope fixed, then invoiced. The invoice follows the approved brief, at the price published on the page. If the brief and the price do not match, the brief is wrong and gets redone before anything is charged.
Each month — Same price, same scope. A retainer bills on the same date for the same published scope. Changes are made to next month’s brief rather than argued against this month’s invoice.
Any month — You can stop. Work stops at the end of the month you cancel in. There is no minimum term here, which is why the yearly option has to earn its discount rather than lock you in.
Select a step. This is our billing process, not a legal summary. The terms page governs.
Pricing questions, answered
The eight that come up most, including the two nobody enjoys asking.
How much does an SEO package cost?
Ours are $450, $950 and $2,200 a month, for 10, 30 and 100 tracked keywords. How much does SEO cost elsewhere depends on scope: Ahrefs surveyed 439 providers and found an average agency retainer of $3,209 a month, provider-reported and global. SEO package pricing moves with site condition, competition and how much implementation the provider takes on.
What is included in an SEO package?
Starter covers a technical audit and fix list, 10 tracked keywords, four pages optimised a month and a monthly report. It does not include link building or content writing. Every tier on this page lists what it excludes as well as what it includes, which is the half most package pages leave out.
Is SEO worth the cost?
It is worth it when the organic demand would be expensive to rent through paid search and you can support the work long enough to judge it. It is not worth it yet if your site has a live indexation fault, or if you cannot act on the recommendations. Fix the blocker first, then buy the retainer.
What is a sensible SEO budget for a small business?
Enough to run one service properly for six months beats enough to run three for two. On these numbers that is $450 a month for SEO, or $300 for local SEO, held steady. A budget that forces you to stop before the work can be judged is the wrong budget at any price.
Why is there no minimum contract?
Because the scope is fixed month by month, there is nothing to amortise across a year. You can stop after month one. Work already in production for the current month still ships, and you keep everything produced up to that point.
What does the yearly option actually save?
Yearly billing charges 10 months instead of 12. On the $950 Growth SEO tier that is $9,500 a year instead of $11,400, so you keep $1,900. There is no penalty for staying monthly.
Can I buy two services at once, and what does that cost?
Yes. The stack builder on this page adds them up using the same published prices. As an example, SEO Growth plus Link Building Starter is $1,450 a month.
Who does the work, and is it subcontracted?
Production runs through vetted white-label partners, coordinated by us. We publish the criteria those partners have to meet rather than the names, because the standard is the part that protects you. You get one brief and one point of contact.
Why are there no reviews or case studies on this site?
Because this is a new operation and there are no results to show yet. Inventing them is not an option, so the site carries no testimonials, no client logos and no review markup. What stands in for them is on this page: the prices, the exclusions, the vetting criteria and the report format.
Pick a package and start.
Every price on this page is the price. Orders open a brief form, not a sales call, and you are invoiced once scope is agreed. From $300 a month.
Entry point $300/mo. Cancel any time. No long contracts.
Still deciding?
Read how the process runs end to end: order, brief, production, delivery, report.
How it worksNot ready to buy just yet
Two things worth reading first. Neither asks for an email, because there is nothing to download.
What SEO actually costs
The market ranges, where they come from, and why the same scope gets quoted at $500 and at $5,000.
What SEO actually costs
How delivery runs
Order, brief, production, delivery, report. The whole cycle with turnarounds attached.
How delivery runs