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Outsourced marketing with the price written down first

Outsourced marketing here starts at $300 a month for one line of work, and all seven monthly lines together come to $2,850 a month. Every number is on the page before you speak to anyone.

In one line

Handing your marketing to an outside firm costs $300 a month here for a single service, $2,850 a month for all seven retainers at their first tier, and $6,180 a month at the tier above. A website is a one-off project from $1,200.

Two plain empty desks facing each other in an unbranded room
Generated illustration. It stands for the choice this page is about, hiring the desk or buying the work, and not for a client, a result, or anyone who works here.

What outsourced marketing costs here, service by service

Eight lines are sold. Seven are monthly retainers and one, the website build, is a one-off project priced by page count.

The figure beside each name is the entry price, which is the first tier. Higher tiers buy more of the same counted deliverables, never a different promise.

Outsourced marketing services, and the price each one starts at

Each published line of work with the price its first tier starts at.
Line of work Starts at What arrives
SEO $450/mo A technical audit, tracked keywords and a fixed number of pages worked on each month
Content Writing $350/mo A counted number of researched articles, each written to a brief you approve
Local SEO & GBP $300/mo Profile work, a counted number of posts, citation checks and a monthly rank grid
Link Building $500/mo A counted number of editorial placements, each target shown to you first
Website Builds $1,200 one-off A static site built as a one-off project, priced by page count
Social Media $400/mo A counted number of posts across an agreed set of channels, scheduled and published
Google & Meta Ads $450/mo Campaign build and management on your own ad account, plus your ad spend
AI Search Optimization $400/mo A baseline audit, tracked prompts and a monthly citation report

The same numbers sit beside every tier on every service and every tier on one price list, which is the page to read if you want the full grid rather than the entry point.

What outsourced marketing means, in one paragraph

Definition

It is the practice of contracting marketing work to a third party instead of hiring for it. The scope can be one channel or the whole marketing department, and the supplier can be a marketing agency, a freelancer or a productized service. The word says nothing about price.

The page ranking second on this search puts it the same way, and it is defined as contracting marketing functions to an outside firm rather than staffing them.

Outsourced digital marketing is the narrower version of the same thing: the channels that run online, which is every line sold here.

That definition is where almost every competing page stops. What follows here is the part they leave out: the number, the counted scope of work behind it, and the list of things the number does not cover.

Why nobody else on this page will tell you the price

An AI Overview holds the top slot on this search, and Google’s own People Also Ask block below it asks what outsourced marketing costs. Not one page-one result answers it with a figure (measured on the live United States result page, read 2026-09-08).

A fifty-entry listicle ranks agencies without a price beside a single one. Two forum threads rank on the same search, including a Reddit r/msp discussion, largely because the explainer pages never answer the buying question.

There is a reason for it, and it is not conspiracy. A proposal call exists to price you rather than to scope the work, and a supplier who quotes per buyer cannot publish a rate card without giving up that flexibility.

That is a legitimate way to run a business. It is simply a different purchase, and it costs the buyer a week of calls to discover a number that could have been printed.

Why the price can be published at all

A fixed scope is what makes a fixed monthly price possible. The estimating happens once, per tier, for everyone, instead of once per buyer behind a proposal.

That is the whole mechanism of a productized service, and it has a cost. Anything genuinely bespoke is not sold here, and that is the trade you are making.

If it is hard to buy, it is always going to be hard to sell.
Greg Hickman, Founder of AltAgency, mentors agency owners on productizingYouTube, Apr 2025Cited source. Not affiliated with The Super Panel.
Why this matters
The reason this page opens with a price table instead of a contact form. Every result above it on this search asks you to book a call before it will name a number.

What a month actually contains

Every tier is written in counted deliverables rather than adjectives, so a quiet month and a busy month buy the same thing.

Words and pages

Content writing ships 4, 10 or 25 researched articles a month, each one written to a keyword and entity brief.

Search engine optimization tracks 10, 30 or 100 keywords and works a set number of pages a month.

Reach

Link building places 5, 12 or 30 editorial links a month, and you approve every target before outreach starts.

Social media publishes 12, 24 or 48 posts a month across an agreed set of channels.

Machines reading you

AI search optimization tracks 20, 60 or 150 prompts and reports which of them cite you.

Local work covers one profile at the entry tier, with posts, citation checks and a rank grid.

Content marketing sold as a counted cadence is a smaller claim than a strategy engagement. It is also the only version of it that can be checked at month end.

What the price does not include

Exclusions are printed on the tier rather than discovered in month three. These are the ones that change what you pay or what you can expect.

  • Ad spend, always. Google Ads and Meta budgets are a management fee plus your own spend, and the top tier is quoted as 12% of ad spend, minimum $1,800/mo.
  • Private blog networks, sitewide footer links and directory or comment links, excluded from link work at every tier.
  • Review generation campaigns, excluded from local work at every tier.
  • Paid social budget at every tier, and video production at the first social tier.
  • Promised citations in AI answers, excluded at every tier on the stated ground that nobody can promise them.
The boundary, drawn
Inside the published fee Outside it, always The management fee itself The counted output on the tier The monthly report Account and asset ownership Your own ad spend Paid social budget Review generation campaigns Promised citations in AI answers
Both columns are the tier text, not a summary of it.

None of those is a surcharge waiting to appear. Each is a boundary of what is included, written on the tier before anything is bought.

Buying one service, or the whole stack

Services are bought individually. There is no bundle discount, because inventing one would mean the single-line price was wrong to begin with.

Most buyers start with one channel and add a second once the first has a month of reporting behind it. That is the honest recommendation, not a scarcity tactic.

The buyers who start with one line are usually a small business or a growing company with no marketing team, a professional services firm, or a startup where the founder is doing the marketing between everything else.

The buyers who take several are usually running a one person marketing department: a marketing manager with the bandwidth to brief and approve, but not the capacity or the specialist skills to produce.

Either way the decision to hire a marketer is a separate one, since salary and on-costs are a fixed commitment while published tiers scale up or down between published prices with no notice period and no minimum contract.

One line, or all seven

What the arithmetic comes to

One service, entry tier $300/mo Seven retainers, Starter $2,850/mo Seven retainers, Growth $6,180/mo
The cheapest way in is one service at its entry tier. The two stacks are what all seven retainers cost together at the same tier.
Every value is the sum of published prices from this site's own price list, computed at build time. Switch the metric to compare monthly billing against yearly.

The whole stack is the ceiling rather than the plan. If you want the eight services in full, with what separates the tiers on each, the eight services in full is where each one is described.

Retainer or project, and which services are which

How each line is billed and what that means for the invoice.
Billing model What that means
Monthly retainer, 7 lines Billed monthly in advance at the tier price. Cancel any time and the next renewal stops.
One-off project, 1 line The website build is priced by page count from $1,200 and ends at handover rather than renewing.
Formula, 1 tier The largest paid tier is quoted as 12% of ad spend, minimum $1,800/mo, because a flat fee on a very large budget would be either a windfall or a loss.

Yearly billing is offered on the retainers and charges 10 months instead of 12, which the site calls 2 months free.

How fast the first deliverable arrives

Every line publishes a turnaround time in business days rather than an estimate. These are commitments on scope and never on results.

Month one, by date
Day 1 Order and brief Day 5 Writing and profile work land Day 10 Search and paid work land Day 30 First placementsand first report
Day 1: Order and brief. You pick tiers and send the order. A brief form comes back the same working day, and nothing is charged until the brief is agreed.
Select a milestone to read what is due at it. Every date is a published commitment from this site's own tiers, read 2026-09-08.

What happens between those dates, and how an order becomes a brief and a report, is set out in how an order becomes a brief and a report.

Who owns the accounts and the work

Account ownership

You do. The ad account stays in your name, the Google Business Profile stays in your name, and the articles are yours once delivered. Cancelling ends our access to those assets rather than the assets themselves.

Loss of control is the risk every competing page names and none of them resolves. Account ownership is the concrete form of it, and it is answerable in one sentence.

A supplier who creates the ad account or the profile in their own name owns your history. Getting it back is possible, and it is slow.

How this differs from an agency retainer

A typical agency retainer

Getting a number
A discovery call, then a proposal
Scope
Described in a deck
Exclusions
Found out in month three
Account handling
Often held by the supplier
Changing size
A renegotiation

The Super Panel

Getting a number
The price list, before you speak to anyone
Scope
Counted on the tier, and printed
Exclusions
Printed beside the price
Account handling
Your ad account, your profile, your name
Changing size
A move between published tiers

There is no account director, no discovery phase and no quarterly strategy deck at the lower tiers. You are buying a scope rather than a share of a team’s week.

An agency is the better purchase when the work is genuinely bespoke, when the brand needs building from nothing, or when you want a partner in the room for the strategy.

What is not sold here

Saying this early saves the wrong buyer a purchase. Four things people ask for are not on the price list and will not be quoted.

  • A fractional CMO, or any strategy-only engagement without execution attached.
  • Brand identity, public relations, events and promotional merchandise.
  • Promised rankings, promised citations and promised lead volumes.
  • Dedicated headcount that behaves like an employee on your side of the wall.

If the thing you need is on that list, an agency or a hire is the right supplier and this is the wrong page. That is a cheaper answer to reach here than after a proposal.

When outsourcing is the wrong call

A retainer stalls when nobody internally can approve work weekly. Drafts queue, placements wait, and you pay for a month that produced a backlog.

Marketing spend is premature when the offer or the pricing is still moving. Traffic against an unsettled offer buys data you will throw away.

And when marketing is the product itself, hire. An in-house marketing team is worth the salary and the on-costs when the capability is the business.

Specificity will be more scalable while vagueness will stall you out.
Greg Hickman, Founder of AltAgency, mentors agency owners on productizingYouTube, Apr 2025Cited source. Not affiliated with The Super Panel.
Why this matters
Said about positioning, and it applies to a scope just as well. A counted deliverable can be checked at the end of the month; "ongoing optimization" cannot.

The cost of hiring against the cost of a supplier is worked through separately, since it needs both sides of the sum: what an in-house hire actually costs against this.

Who does the work

In house here

Briefs, search work, reporting and every client-facing decision are handled by the small remote operation that publishes this site.

Vetted production vendors

Editorial outreach and short-form video editing use vetted production vendors, on our brief and under our review. That is white label work and it is stated rather than hidden.

What is not claimed

No team size, no office, no client logos and no named specialists, because none of it can be evidenced on a page a stranger is asked to trust.

A pair of hands weighing two plain document folders against each other
Generated illustration. It stands for the weighing up that this section describes, one supplier shape against another, and not for a client, a result, a place, or anyone who works here.

What you get instead of case studies

There are no testimonials on this page, no client names, no logos and no result figures. None of them can be evidenced, so none of them appear.

What is offered instead is checkable before you spend anything: the scope, the exclusions, the turnaround and the price, all four written down first.

That is a weaker sales asset than a case study and a stronger promise, because every part of it can be held against us at the end of the first month.

How billing works, and what cancelling changes

Retainers bill monthly in advance, with no minimum contract and no setup fee. Yearly billing charges 10 months instead of 12.

Cancelling stops the next renewal. Work already produced is delivered, published work stays published, and access to your accounts ends rather than the accounts.

The billing and cancellation position is written out in full in the terms, which is the version that governs rather than this summary.

Questions asked before ordering

Not sure which lines you need, or whether one is worth starting at all? Describe the setup before you order. No proposal call, no custom quote, and the price does not change after the conversation.

What is outsourced marketing?

It is contracting some or all of your marketing work to an outside provider instead of hiring for it. The range runs from one channel, say paid ads only, to the whole function. Nothing about the definition implies a fixed price, which is why so few suppliers publish one.

How much does outsourced marketing cost?

Here the entry point is $300 a month for one service at its first tier. All seven retainers together are $2,850 a month at Starter and $6,180 a month at Growth. A website build is a one-off project from $1,200.

Is it a good idea to outsource marketing?

It is a good idea when the work is defined and nobody internally has the hours or the skills for it. It is a poor idea when the offer or the pricing is still moving, or when nobody can approve work weekly. Both cases are described further up this page.

Can I outsource one channel instead of all my marketing?

Yes, and most buyers should start that way. Every line is bought on its own, at its own published price, with no minimum number of lines and no bundle discount to chase.

What is not included in the monthly price?

Ad spend is never inside a fee. Link work excludes private blog networks, sitewide footer links and directory or comment links at every tier, while local work excludes review generation campaigns. Social at the first tier excludes paid budget and video production.

Is ad spend included in the management fee?

No. The paid tiers are a management fee plus your own ad spend, and the top tier is quoted as a formula: 12% of ad spend, minimum $1,800/mo. Your budget goes to the platform on your own card, not through an invoice from us.

Who owns the ad account and the Google Business Profile?

You do. The ad account stays in your name and the Google Business Profile stays in your name. We work with access rather than possession, so cancelling ends the access and not the asset.

Who actually does the work?

A small remote operation, with vetted production vendors used for specific pieces of work such as editorial outreach and short-form video editing. There is no claim of a large named team here, because there is not one.

Can you guarantee results?

No. Nobody can promise a ranking, a citation or a lead volume, and any supplier who does is selling something they do not control. What is promised is the scope, the turnaround time and the price, all of them written down first.

Why are there no case studies or testimonials on this page?

Because none can be evidenced yet, and unevidenced proof is exactly what this site exists not to sell. The scope, the exclusions and the price are checkable before you buy, which is a weaker claim and a true one.

What happens if I cancel?

Billing is monthly in advance with no minimum contract, so cancelling stops the next renewal. Work already delivered stays yours, published articles stay published, and access to your accounts ends rather than the accounts themselves.

Is yearly billing cheaper?

Yes. Yearly billing charges 10 months instead of 12, a reduction of 17% described on the site as 2 months free. It changes the invoice and nothing in the scope.

Start with one service, or price the whole stack

One line at $300 a month is the cheapest honest way in. Order online, pick the tier, and nothing is charged until the brief is agreed.

Entry point $300/mo. Cancel any time. No long contracts.

Still deciding?

Read how the process runs end to end: order, brief, production, delivery, report.

How it works
Browse the eight services

Sources

The Super Panel price list Every figure on this page, read 2026-09-08
Hinge Marketing on outsourcing marketing functions Cited for the definition, read 2026-09-08
OneLittleWeb agency listicle Cited as a ranked list carrying no prices, read 2026-09-08
Reddit r/msp, outsource your marketing or do it yourself Cited as a forum result on the same search, read 2026-09-08

Each link was opened on the date shown. Search demand for this term was measured with DataForSEO on 2026-09-08 and is falling, down 56% year on year.