What gets published here, and what does not

Last updated 5 September 2026.

Who writes here

Articles are published under The Super Panel as the operator, not under a personal byline. There is no claimed personal track record behind this site, and inventing one would be the fastest way to make everything else here worthless. Contributed posts are credited to their author on the post itself.

What we will not publish

No case studies, client names, client logos, testimonials, review counts or star ratings, because none exist yet. No Review or AggregateRating structured data. No "trusted by N businesses", no years-of-experience claim and no team-size claim.

These are enforced at build time, not just promised: the site fails its own content and schema checks if any of them appear.

How claims are sourced

Any number that is not our own price is attributed to a named public source with the date it was read. Where a figure is illustrative rather than measured, it is labelled illustrative on the page carrying it.

Prices quoted for our own work are the prices on the pricing page and nowhere else, so there is one number to keep correct.

Contributed posts

Guest posts are accepted on the terms set out on write for us. A contributed post is edited for accuracy and house style, and we will decline or amend a claim we cannot check.

A contributor link is included only when it points at something the reader would genuinely want, and it is never sold as part of accepting the post.

Paid placements

Advertising is sold separately and is described on advertise. Anything paid for is labelled as such on the page it appears on, and paid links carry the attribute that tells search engines they are paid. Buying a placement does not buy editorial coverage, and it does not change what a comparison page says.

Corrections

If something here is wrong, tell us through contact and it gets fixed on the page rather than quietly deleted. Substantive corrections are noted on the page itself with the date. Pages carry a visible last-updated date so you can see how old the advice is before you act on it.

AI in production

AI tools are used in drafting and research here, the same way they are used in the services we sell. Every published claim is checked by a person against a source before it ships.

The responsibility for what is on the page is ours regardless of what drafted it. How that applies to client deliverables is set out on how it works.

For deliverables rather than for this site, the disclosure matters for a second reason. The US Copyright Office requires an applicant to disclose AI-generated material when registering a work, and treats protection as turning on the degree of human authorship rather than on the prompt.

The applicant in that situation is the client, not us, which is why the production method of a commissioned piece is recorded rather than glossed.

Corrections

A factual error is corrected on the page itself rather than quietly overwritten. The correction states what was wrong and what it now says, and it is dated.

Where a cited source has changed since it was read, the page carries the date it was read rather than a claim about what the source says today. A figure whose source has since been withdrawn is removed rather than left standing on a dead citation.

The same standard runs through the posts themselves, including the small-business checklist. To report an error, use the contact form. Naming the page and the sentence is enough; no account or ticket is required, and a correction is made whether or not the person reporting it is a client.