{
 "method": {
  "study": "Price transparency of pages ranking for marketing-service buyer queries",
  "date_pulled": "2026-09-08",
  "queries": [
   "seo services pricing",
   "digital marketing services",
   "local seo services",
   "content writing services",
   "link building services",
   "ppc management pricing",
   "social media management pricing",
   "web design packages",
   "seo packages",
   "outsourced marketing"
  ],
  "location_name": "United States",
  "language_code": "en",
  "device": "desktop",
  "serp_depth": 10,
  "search_engine": "google",
  "tools": [
   "DataForSEO SERP Google Organic Live Advanced (mcp__dfs-mcp__serp_organic_live_advanced endpoint /v3/serp/google/organic/live/advanced)",
   "DataForSEO OnPage Instant Pages (/v3/on_page/instant_pages)",
   "DataForSEO OnPage Content Parsing Live (/v3/on_page/content_parsing/live) for plain text",
   "fallback: direct HTTPS GET with a desktop Chrome User-Agent for pages DataForSEO could not fetch"
  ],
  "deviations": [
   "Endpoints were called directly over HTTPS with the same DataForSEO account rather than through the MCP wrapper, so that ~90 page fetches could run without truncation. Same API, same parameters.",
   "on_page_instant_pages does not return page body text, so plain text came from the paired /on_page/content_parsing/live call on the same URL.",
   "Pages DataForSEO returned 403/empty for were retried once with a direct browser-UA GET; the row records which method produced the text.",
   "A page with fewer than 500 characters of extractable body text is recorded as unfetchable rather than classified.",
   "Google returned 8-10 organic slots per query rather than exactly 10 on some SERPs; no query was dropped and no row was invented.",
   "One YouTube result was excluded as a Google property. No PDFs appeared in the sample."
  ],
  "classification_rules": {
   "published": "a currency figure whose +/-120 char window contains a pricing/tier cue (per month, /mo, package, plan, starting at, per word, per link, hourly, retainer...)",
   "range_only": "a currency band ($X to $Y) or a currency figure next to a service term but with no tier cue",
   "gated": "no qualifying currency figure, but the page asks for a call, quote, form, proposal or audit",
   "no_price": "no qualifying currency figure and no ask",
   "bias": "deliberately generous to competitors: any service-attached figure counts as published even if the page also gates",
   "noise_filter": "currency figures in social-proof or ROI boilerplate (revenue driven, ROAS, LTV, pipeline, gift card, funding) are ignored",
   "page_role": "secondary URL/title heuristic: directory_or_marketplace (Clutch, DesignRush, Semrush Agencies, Upwork, Fiverr, Reddit, Quora, LinkedIn...), editorial_guide (blog/article/guide/roundup paths or how-much/cost-of titles), else vendor_own_page. Heuristic, not hand-checked."
  }
 },
 "totals": {
  "urls_in_serps": 91,
  "excluded": 1,
  "unfetchable": 10,
  "classified": 80,
  "counts": {
   "published": 50,
   "range_only": 5,
   "gated": 17,
   "no_price": 8
  },
  "percentages": {
   "published": 62.5,
   "range_only": 6.2,
   "gated": 21.2,
   "no_price": 10.0
  },
  "any_figure_pct": 68.8,
  "distinct_domains": 71,
  "domains_appearing_more_than_once": 12,
  "repeat_domains": {
   "www.reddit.com": 5,
   "clutch.co": 4,
   "coalitiontechnologies.com": 3,
   "www.prontomarketing.com": 3,
   "www.webfx.com": 2,
   "thriveagency.com": 2,
   "www.lyfemarketing.com": 2,
   "www.upwork.com": 2,
   "www.siegemedia.com": 2,
   "loganix.com": 2,
   "www.outerboxdesign.com": 2,
   "newmedia.com": 2
  },
  "per_query": {
   "seo services pricing": {
    "classified": 7,
    "published": 7,
    "range_only": 0,
    "gated": 0,
    "no_price": 0,
    "published_pct": 100.0
   },
   "digital marketing services": {
    "classified": 9,
    "published": 5,
    "range_only": 1,
    "gated": 1,
    "no_price": 2,
    "published_pct": 55.6
   },
   "local seo services": {
    "classified": 9,
    "published": 3,
    "range_only": 1,
    "gated": 4,
    "no_price": 1,
    "published_pct": 33.3
   },
   "content writing services": {
    "classified": 8,
    "published": 3,
    "range_only": 1,
    "gated": 4,
    "no_price": 0,
    "published_pct": 37.5
   },
   "link building services": {
    "classified": 9,
    "published": 7,
    "range_only": 0,
    "gated": 1,
    "no_price": 1,
    "published_pct": 77.8
   },
   "ppc management pricing": {
    "classified": 7,
    "published": 5,
    "range_only": 1,
    "gated": 1,
    "no_price": 0,
    "published_pct": 71.4
   },
   "social media management pricing": {
    "classified": 8,
    "published": 8,
    "range_only": 0,
    "gated": 0,
    "no_price": 0,
    "published_pct": 100.0
   },
   "web design packages": {
    "classified": 6,
    "published": 3,
    "range_only": 0,
    "gated": 0,
    "no_price": 3,
    "published_pct": 50.0
   },
   "seo packages": {
    "classified": 9,
    "published": 6,
    "range_only": 1,
    "gated": 2,
    "no_price": 0,
    "published_pct": 66.7
   },
   "outsourced marketing": {
    "classified": 8,
    "published": 3,
    "range_only": 0,
    "gated": 4,
    "no_price": 1,
    "published_pct": 37.5
   }
  },
  "by_page_role": {
   "vendor_own_page": {
    "classified": 33,
    "published": 13,
    "range_only": 3,
    "gated": 14,
    "no_price": 3,
    "published_pct": 39.4
   },
   "editorial_guide": {
    "classified": 37,
    "published": 30,
    "range_only": 2,
    "gated": 2,
    "no_price": 3,
    "published_pct": 81.1
   },
   "directory_or_marketplace": {
    "classified": 10,
    "published": 7,
    "range_only": 0,
    "gated": 1,
    "no_price": 2,
    "published_pct": 70.0
   }
  }
 },
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   "error": "200 | http=403 | extracted_chars=38"
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   "http_status": 200,
   "text_chars": 16378,
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   "money_matches": 52
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   "query": "seo services pricing",
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   "money_matches": 6
  },
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   "rank_absolute": 8,
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   "money_matches": 534
  },
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   "evidence": "and popular CRMs. If you don’t see a tool listed here, ask us. Chances are we support it. Traffic & rankings (SEO) From $300 From $4,500 From $300 From $500 From $150 From $1,099 From $549 Stop guessi",
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